Privacy Policy

We use the information we collect for various legitimate business purposes:

• Providing, maintaining, and improving our services
• Responding to your inquiries and customer service requests
• Processing transactions and sending related information
• Sending marketing communications, newsletters, and promotional materials (with your consent)
• Personalizing your experience and delivering relevant content
• Analyzing website usage to improve functionality and user experience
• Conducting research, surveys, and analytics
• Detecting, preventing, and addressing fraud, security issues, or technical problems
• Complying with legal obligations and enforcing our terms
• Protecting our rights, property, and safety, and that of our users

We process your personal information based on the following legal grounds:

• Consent: You have given explicit consent for specific processing activities
• Contract Performance: Processing is necessary to fulfill our contractual obligations to you
• Legitimate Interests: Processing is necessary for our legitimate business interests, such as improving services and marketing
• Legal Obligation: Processing is required to comply with applicable laws and regulations

Your information may be transferred to and processed in countries other than Thailand, including countries that may have different data protection laws. When we transfer your data internationally, we ensure appropriate safeguards are in place, such as standard contractual clauses, to protect your information in accordance with this Privacy Policy and applicable data protection laws.

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Retention periods vary depending on:

• The nature of the information and why we collected it
• Legal, regulatory, tax, accounting, or reporting requirements
• Our legitimate business interests
• The need to resolve disputes or enforce our agreements

When we no longer need your information, we will securely delete or anonymize it in accordance with our data retention policies.

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption of data in transit and at rest
• Regular security assessments and audits
• Access controls and authentication mechanisms
• Employee training on data protection and security
• Secure backup and disaster recovery procedures

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

Our website may contain links to third-party websites, applications, or services that are not operated by us. We are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of any third-party sites you visit. This Privacy Policy applies only to information collected by DigifyHotels.

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately. If we become aware that we have collected personal information from a child without parental consent, we will take steps to delete that information.

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by posting the updated policy on our website with a new effective date. We encourage you to review this Privacy Policy periodically. Your continued use of our services after changes are posted constitutes your acceptance of the updated policy.